Felix Bartels (CMO, Serviceplan Group) & Eva Simone Lihotzky (General Manager, Serviceplan AI Lab)

How can marketing processes be optimised and competitiveness increased with the targeted use of AI? Eva Simone Lihotzky, General Manager Serviceplan AI Lab, and Felix Bartels, CMO Serviceplan Group, will present concrete strategies and best practices for the integration of AI technologies along the entire marketing value chain and demonstrate how AI can be used practically, effectively and for sustainable success in the marketing organisation.

Further information about the speakers of this Masterclass can be found here.

Timo Wolf (Managing Director, Serviceplan Make) & Kevin Prösel (General Manager, Serviceplan AI Lab)

AI-based tools are fundamentally changing the way we work and think in marketing and the creative industry. In a live demonstration, we will introduce you to our specially developed tool Serviceplan Generate.AI and our approach of a holistically conceived end-to-end production process. Afterwards, we will discuss the numerous innovative application possibilities with you.

Further information about the speakers of this Masterclass can be found here.

Sebastian Küpers (Managing Director, Plan.Net Studios & Chief Transformation Officer, Plan.Net Group)

In order to fulfil the promise of AI, a key piece of the puzzle has been missing: AI agents. The hurdles to creating real efficiencies and useful use cases are huge - whether legal and data protection issues, lack of scalability or poor quality of enterprise solutions. Sebastian Küpers, Chief Transformation Officer at Plan.Net Group, explains what AI agents are and how companies can use their potential to realise, for example, personalisation at scale.

Further information about the speakers of this Masterclass can be found here.

Jens-Christian Jensen (Chief Strategy and Sales Officer, Plan.Net Group) & Thomas Kraehe (Senior Partner Solutions Consultant EMEA, Adobe)

Providing personalised content efficiently in today's fast-moving digital world - how does that work? The key lies in a content supply chain that ensures an end-to-end process for creating and distributing campaign content. Jens-Christian Jensen, Chief Strategy and Sales Officer at Plan.Net Group, and Thomas Kraehe, Senior Partner Solutions Consultant EMEA at Adobe, will use customer examples to demonstrate how efficient content supply chains can be successfully implemented.

Further information about the speakers of this Masterclass can be found here.

Carina Müller (General Manager Marketplaces & Retail Media, Mediaplus Performance), Sabine Jünger (Vice President OTTO Advertising), Ferdinand Schmitt-Besenthal (Director Brands, The Trade Desk) & Robert Jozic (Managing Director, Schwarz Media)

How are retailers and pure players using innovative technologies and data to reshape the PoS and eCommerce landscape? How is retail media revolutionising the consumer experience and helping to significantly expand market share? What does the path from omnichannel strategies to unified commerce look like and does the integration of online and offline create a seamless shopping experience? Carina Müller, General Manager Retail Media & Marketplaces Mediaplus Performance, provides answers and strategic approaches to these and other questions in a panel discussion, together with exciting guests.

Further information about the speakers of this Masterclass can be found here.

Sonja Schwetje, (Editor-in-Chief of Business and Networks at RTL News and Programme Director of the news channel ntv), Tatjana Anisimov (Lead Innovation & Product Manager ntv Apps)

RTL Germany uses a pilot project by ntv and dpa to demonstrate how innovative AI-assisted workflows are redefining journalistic work: The system shown live transforms the newsdesk by evaluating the relevance of news in real time and providing automated topic suggestions. The technology reduces repetitive tasks without giving up control, creating new scope for journalistic excellence. Join the discussion: Opportunity or risk for the future of journalism?

Further information about the speakers of this Masterclass can be found here.

Olaf Nitz (Managing Partner, Saint Elmo's Boost), Peter Gocht (Managing Partner, Saint Elmo's), Emanuel Dennis (Partner Employer Branding & HR-Marketing, Future Marketing)

Attracting and retaining the best talent requires companies to have a credible identity and an authentic culture. In an interactive session, Peter Gocht, Managing Partner Saint Elmo's, Olaf Nitz, Managing Partner Saint Elmo's Boost, and Emanuel Dennis, Partner Employer Branding & HR Marketing Serviceplan Group, will demonstrate how to develop customised employer branding strategies and present tools for proactively measuring and improving culture.

Further information about the speakers of this Masterclass can be found here.

Wolf Ingomar Faecks (Managing Partner, Serviceplan Group & CEO, Plan.Net Group) & Prof. Dr. Christian Schmidkonz (Professor and program director, Munich Business School)

Why is happiness becoming increasingly important for the success of companies? In their masterclass, Prof. Dr Christian Schmidkonz from the Munich Business School and Wolf Ingomar Faecks, Member of the Board of Serviceplan Group and CEO Plan.Net Group, talk about the science of happiness, conscious business as a key component for corporate success and the art of cultivating #FuturePositive as a mindset.

Further information about the speakers of this Masterclass can be found here.

Niko Backspin (Chief Cultural Officer, Serviceplan Culture), Sven Labenz (Managing Director, Serviceplan Culture) & Felix Eickhoff (music producer of ‘The Ironix’)

Brand marketing is no longer just a cost centre – it's a revenue driver. In their masterclass on the evolution of brand marketing Niko Backspin, Chief Cultural Officer Serviceplan Culture, and Sven Labenz, Managing Director, Serviceplan Culture, explain the shift from traditional brand strategy to cultural strategy, why collaboration is the new promotion, and show how these changes are revolutionizing brand marketing and opening up new ways of connecting with and engaging cultural audiences.

Further information about the speaker of this Masterclass can be found here.

Saleh El Ghatit (Executive Creative Director, Serviceplan Group Middle East) +  the discussion: Rami Hmadeh (Managing Partner, House of Communication Dubai) & Munir Khoja (Abdul Latif Jameel Motor)

How can humour change creative work in different cultures? In his masterclass, Saleh El Ghatit, Executive Creative Director Serviceplan Arabia, explores the strategic thinking and processes behind the effective use of humour using the example of a culturally diverse region, the Middle East. He will present his method for creating content that is both entertaining and culturally respectful and provide practical tips for using humour in different cultures.

Further information about the speakers of this Masterclass can be found here.

Sarah Ostermann (Director Influencer Marketing, Mediaplus Group) & Alexander Turtschan (Director Innovation, Mediaplus Group)

The dominance of video content on TikTok & Co and the rise of content creators and influencers have transformed social networks into entertainment media. At the same time, access to young audiences depends almost entirely on penetration of relevant communities and their interests. Sarah Ostermann, Director Influencer Marketing Mediaplus, and Alex Turtschan, Director Innovation Mediaplus Germany, show how to combine influencers and content creators, social content and paid media to achieve maximum social impact.

Further information about the speakers of this Masterclass can be found here.

Lukas Paschke (General Manager, Plan.Net Journey) & Eldin Thomas (Head of Customer Experience Management, R+V Versicherung)

How can companies effectively boost customer satisfaction and improve the NPS in the long term? In our masterclass, Eldin Thomas, Head of Customer Experience Management at R+V Versicherung, and Lukas Paschke, General Manager at Plan.Net Journey, will present the proven “Journey as a Service” approach. Practical examples demonstrate how targeted journey management—from strategic planning to execution—creates genuine customer enthusiasm. The masterclass offers not only theoretical insights but also immediately actionable solutions.

Further information about the speakers of this Masterclass can be found here.

Nina Matzat (Co-Founder & General Manager, Plan.Net Studios) & Yves Bollinger (Co-Founder & General Manager, Plan.Net Studios)

The future of brands is immersive! Through experiences in virtual spaces and new forms of interaction, brands have the opportunity to create memorable individual stories and shopping experiences. Using practical examples, Nina Matzat and Yves Bollinger, General Managers at Plan.Net Studios, will show how companies use spatial computing to their advantage and demonstrate how prolonged engagement optimises the conversion rate and takes customer loyalty to the next level.

Further information about the speakers of this Masterclass can be found here.

Christian Rohr (Director Solutions REPUBLIC Marketing & Media Solutions GmbH) & Lukas Leister-Jochum (Head of Content Solutions, REPUBLIC Marketing & Media Solutions GmbH)

They inspire, inform and emotionalise. They stay in the mind and in the memory: good stories. But telling them is an art. Content, form, timing and channel - all these factors determine whether a story is inspiring. In their masterclass, Christian Rohr, Director Solutions, and Lukas Leister-Jochum, Head of Content Solutions, both from REPUBLIC Marketing & Media Solutions GmbH, show how an idea can be turned into a work of art. About a case that fulfilled the expectations of the target group on the F.A.Z. and SZ platforms in a surprisingly different way.

Further information about the speakers of this Masterclass can be found here.

Armin Nusser (Director Retail Media, LAYA Group) & Anne von Loebbecke (Vice President Marketing, SportScheck)

Successfully managing retail media via external partners: Armin Nusser, Director Retail Media LAYA Group, and Anne von Loebbecke, Vice President Marketing SportScheck, outline the decisive steps using SportScheck as an example. The retail media experts describe which omnichannel products and technologies are used, how SportScheck and advertising brands utilise the advantages for themselves and overcome challenges - and thus provide valuable knowledge for their own successful retail media strategy.

Further information about the speakers of this Masterclass can be found here.

Krzysztof Rosiński (Managing Partner & CTO, Salestube & Chief AI Officer, Group One)

Unlock the future of marketing! Dive into the transformative power of AI as we explore scalable, flexible, and powerful data solutions that are revolutionizing marketing. Learn how cutting-edge platforms harness AI to analyze vast data sets, uncover hidden patterns, and optimize campaigns in real time, achieving unprecedented efficiency. Gain practical insights from real-world case studies, including successes with clients like GSK. Join us and transform your marketing approach with AI-driven innovation!

Further information about the speakers of this Masterclass can be found here.