INNOVATION DAY
14 October 2025
In a dynamic, constantly changing world, collaboration is crucial to lasting success. Under the theme TOGETHER WE ARE UNLIMITED, Innovation Day 2025 is inviting decision-makers from the worlds of business, media and politics to discover the boundless potential of collaboration and forge new pathways together.
TOGETHER WE ARE UNLIMITED
We are hurtling towards a future defined by technology, which is why we’re not only focusing our attention on the power of collaboration between people, but also on the perfect balance between human expertise and technological innovation.
Look forward to a line-up of high-profile speakers, exclusive masterclasses and inspiring best practices that will show you how genuine collaboration can spur on new growth, forward-thinking brand management and targeted transformation.
Join us for a day full of inspiration and networking of the highest level. A unique forum for everyone who is ready to write the success stories of tomorrow together.
#TogetherWeAreUnlimited #InnovationDay2025
Program Innovation Day
Highlight Review 2024
Highlight Video 2024
Host and Partner
The Serviceplan Group is the largest independent, partner-managed and most broadly positioned agency group in Europe. Founded in 1970 as a classic advertising agency, the Serviceplan Group has been bringing together all communication disciplines under one roof ever since: from brand strategists, creatives, experience designers, marketing technology experts, CRM experts, data scientists, market researchers and PR consultants to sales specialists, everyone at the Serviceplan Group works together at the House of Communication – the only completely integrated agency model in Germany. The precisely coordinated interaction of a number of specialised agencies focused on Strategy & Consulting, Creative & Content, Platform & Technology and Media & Data makes the Serviceplan Group the leading agency group for innovative communication.
What connects us all is our passion for building and coaching fascinating brands. Brands that are economically successful and trigger emotions in the hearts and minds of the consumers — or in other words, BEST BRANDS.
And this is achieved through innovative communication, which means finding new ways into consumers’ hearts with creativity, media and technology.
This vision of turning brands into BEST BRANDS is something we live and breathe here at the House of Communication on a daily basis.
Quality marketer and solution provider for Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung
At REPUBLIC, all customers are at the center of our actions and thinking. Understanding your challenges is the first step in our collaboration. Republic always takes a holistic view—the brand, the target group, and the market environment.
Our promise: media with meaning.
This is based on the quality media outlets F.A.Z. and SZ, which today reach more people than ever before, demonstrating their great importance for the republic. They appeal to the core of society: opinion leaders and multipliers with diverse interests.
Republic develops meaningful solutions for you in meaningful environments for upmarket target groups – and offers brands the security of successfully achieving their communication goals in credible environments.
Ad Alliance is the advertising sales unit of RTL Deutschland. A leader in customised, cross-media brand communication, it is responsible for ad sales for RTL Deutschland’s channels and services, the Bauer Media Group and the video and addressable TV network of RTL AdAlliance. The team also handles ad sales for selected brands and categories for Media Impact, either as a service provider or as a proprietary trader. Its portfolio includes around 500 media brands across TV, print, digital, ATV and audio, reaching almost 100% of the German population. As well as content-related consulting, Ad Alliance offers innovative technological solutions – from programmatic to contextual and data-driven advertising.
Technology company The Trade Desk™ empowers brands and agencies to purchase digital advertising. Through its self-service, cloud-based platform, ad buyers can manage and optimise data-driven digital advertising campaigns across various ad formats and end devices. Integrations with major data, media inventory and publisher partners guarantee maximum reach for independent, data-based purchasing decisions. Enterprise APIs enable customers to make individual developments based on the cloud platform. Headquartered in Ventura, California, The Trade Desk has offices across the United States, Europe and Asia.
Samsung Ads delivers Advanced TV advertising at scale. Its smart TV advertising solutions are built on a unique source of first-party data from millions of Samsung smart TVs worldwide. Samsung Ads provides a holistic view for advertisers, connecting linear, OTT and gaming to help brands see the total picture of modern TV consumption behaviour. Brands use its managed service and programmatic offerings to achieve incremental reach, complement linear TV campaigns, find difficult-to-reach target audiences, optimise advertising contacts and, most importantly, to measure results. Samsung Ads is the advertising division of Samsung Electronics, the world’s leading TV manufacturer.
Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences.
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The most important information about Innovation Day at one glance
Welcome to Innovation Day 2025 at the House of Communication in Munich, the ultimate event for marketing decision-makers and managers! Under this year’s TOGETHER WE ARE UNLIMITED theme, we are offering you a platform where you can discover and discuss the most relevant trends from the marketing and communications industry.
On our Morning Stage, internationally renowned speakers will present their visionary approaches, surprising perspectives and valuable suggestions on the key aspects of ‘Collaboration’ and ‘Human-Tech Collaboration’. Our Masterclasses in the afternoon will offer practical insights and show how brand communication can be taken to a whole new level with collaborative approaches. Rounding off the day are our Innovation Highlights, where participants can come and try out the latest technologies and discover their potential uses.
Make the most of this unique opportunity to chat to other interested decision-makers and secure a competitive advantage for your company with innovative ideas and solutions.
The Innovation Day will take place on Tuesday, 14 October 2025, at the House of Communication Munich (Friedenstrasse 24, 81671 Munich). We look forward to welcoming you from 9.00 am to approx. 5.00 pm.
Every year at Innovation Day, you can look forward to inspiring international speakers who shed light on current topics in the marketing and communications industry from different perspectives.
We will show you all the details of this year's Morning Stage speakers shortly. Stay tuned!
Are you interested in taking part in Innovation Day 2025?
Innovation Day is an exclusive event with a carefully curated mailing list. To make sure you also receive an invitation to Innovation Day, please leave us your contact details by clicking on the link below and we will check to see if you are eligible to attend: Sign up to take part in Innovation Day.
At Innovation Day 2025, everything will revolve around the power of collaboration under the overarching theme TOGETHER WE ARE UNLIMITED. In inspiring talks and discussions, we will cover key topics related to ‘Collaboration’ and ‘Human-Tech Collaboration’ that will define the future of the marketing and communications industry.
We’ll be revealing further details about this year’s line up here very soon, so make sure you stay tuned!
Innovation Day is aimed specifically at C-level management and first- and second-level managers and marketing decision-makers from companies that advertise products and services. This exclusive marketing event is designed for decision-makers who are interested in innovative approaches and the latest trends. Participation is therefore limited to this specific target group in order to help us guarantee a focused dialogue and valuable networking opportunities.
Participation in Innovation Day 2025 is free of charge for you, although we are unfortunately unable to cover your travel expenses.
Innovation Day provides many opportunities for you to network.
Before the Morning Stage, you will have the opportunity to make first contacts at the get-together. After the presentations on the Morning Stage, there will also be time for networking in addition to lunch. After the end of the event, you will also have another opportunity to exchange ideas and make valuable contacts in a relaxed atmosphere.
Do you have an important meeting or call you need to participate in during Innovation Day?
No problem! Enjoy the flexibility of our Munich House of Communication with access to our in-house remote workspaces for uncomplicated, flexible work sessions between talks!
Yes, catering will be provided for the participants of Innovation Day.
We would like to invite you to our get-together at our House of Communication in Munich. There you will have the opportunity to make your first contacts over breakfast. After the exciting presentations on the Morning Stage, there will be a delicious lunch for everyone. Guests can also enjoy a selection of coffee and cake at the end of the event.
Innovation Day will take place at the House of Communication Munich (Friedenstrasse 24, 81671 Munich). The House of Communication is located in the heart of Munich’s booming Werksviertel district. Due to the fact that we are so close to Munich’s Ostbahnhof (Munich East) train station, it is very convenient to travel here by train. For this reason, we recommend you use public transport to make your way to the event. If you wish to travel by car, there are a limited number of parking spaces available in our underground car park – however, we cannot guarantee that there will be a space available.
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