INNOVATION DAY
15 October 2024
This was Innovation Day 2024, the ultimate event for marketing decision-makers and managers!
As every year, marketers and marketers and high-profile, international speakers from the worlds of business, media and politics come together in the unique setting of the House of Communication in Munich. Under this year's motto #FuturePositive, they discovered the latest trends in the marketing and communications industry with formats tailored specifically to decision-makers, giving them the opportunity to share their knowledge and personal experiences in an exclusive group.
#FuturePositive
Time for a positive mindset: #FuturePositive was the guiding theme of Innovation Day 2024, an appeal to decision-makers to put the opportunities for our economy and brands at the centre of their thoughts and actions. Be it in the areas of artificial intelligence, business or market development.
Valuable inspiration, remarkable approaches and cases for courageous, sustainable action in brand management were provided by top speakers on our Morning Stage. Our Masterslasses in the afternoon offered practical insights from the industry that addressed current trends. Finally, our impressive Inspiration Highlight inspired the participants and opened up new ideas and perspectives.
SAVE THE DATE: Save the date now for the next Innovation Day at the House of Communication in Munich on 14 October 2025!
Programme
Highlight Review 2024
Highlight Video 2024
Host and Partner
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Serviceplan Group
The Serviceplan Group is the largest independent, partner-managed agency group in Europe. Established in 1970 as a classic advertising agency, Serviceplan soon developed its ‘House of Communication’ concept – to date, the only completely integrated agency model in Germany to combine all modern communication disciplines from the fields of Creative and Content, Media and Data, as well as Experience and Commerce under one roof: from brand strategists, creatives and experience designers to media, marketing technology and CRM experts, data scientists, market researchers, PR consultants and sales professionals. With 33 of its own office locations and a number of other partnerships, the Serviceplan Group is represented in a total of 20 countries worldwide, as well as in all key economic regions. The precisely coordinated interplay of more than 40 specialised agencies from the three agency brands Serviceplan, Mediaplus and Plan.Net make the Serviceplan Group the leading agency group for innovative communication.
REPUBLIC - Meaningful media
The marketer and solutions-provider for quality German newspapers Süddeutsche Zeitung and Frankfurter Allgemeiner Zeitung
At REPUBLIC, our customers are at the focus of everything we do. Our working relationship begins with a commitment to understanding the challenges you face. We take everything into account – your brand, your target group and your market environment.
Our promise to you: meaningful media.
Forming the basis of this are quality newspapers Frankfurter Allgemeine Zeitung and Süddeutsche Zeitung, which are now reaching more people than ever, thereby demonstrating just how important they are for the Federal Republic of Germany. These publications are held in the highest regard by society’s opinion leaders and multipliers.
We develop highly effective solutions in inspiring environments for discerning target groups, ensuring that brands can successfully achieve their communication goals in inspiring environments with maximum authenticity.
Ad Alliance
Ad Alliance is the marketing unit of RTL Germany. Leading the way in individual, cross-media brand communication, it is responsible for the marketing of RTL Germany’s channels and offerings, as well as for video and technology specialist smartclip. In addition to this, the team markets selected brands or genres for Media Impact and Bauer Advance as a service provider. The portfolio comprises around 500 media brands as well as the genres TV, print, digital, ATV and audio – and therefore reaches almost 100% of people in Germany. As well as providing content consulting, Ad Alliance also offers innovative technological solutions – from programmatic to contextual and data-driven advertising.
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The most important information about Innovation Day at one glance
Innovation Day will be held at the House of Communication Munich (Friedenstrasse 24, 81671 Munich) on Tuesday 15 October 2024. We look forward to welcoming you from 9:00 am until approx. 5:00 pm.
Awaiting you every year at Innovation Day are inspiring speakers who shed light and provide different perspectives on current topics from the marketing and communications industry.
This year’s Innovation Day will be opened by Adam Davidson, an award-winning US economics journalist with a unique talent for explaining the complicated interconnections between business, tech and economics.
Cathy Hackl, ‘Godmother of the Metaverse’ and influential tech futurist, will show the current AI revolution in a new, positive light and explain the role of Generation Alpha in the future of work and business.
And under the motto ‘Smart, Green & Liveable’, Francesca Bria, innovation economist and digital policy expert, will outline her plan for the liveable cities of the future.
The event will culminate with an inspiring highlight: a talk by Alberto Alessi, Chairman of Alessi S.p.A. Società Benefit.
Look forward to a day full of valuable insights and innovative ideas!
Are you interested in taking part in Innovation Day 2024?
Innovation Day is an exclusive event with a carefully curated mailing list. To make sure you also receive an invitation to Innovation Day, please leave us your contact details by clicking on the link below and we will check to see if you are eligible to attend: Sign up to take part in Innovation Day.
At Innovation Day 2024, everything will revolve around our overarching theme #FuturePositive. In inspiring talks and discussions, we will cover key topics that will shape the future of the marketing and communications industry. This includes:
- Artificial intelligence: Find out how AI is revolutionising brand management and creating new opportunities for personalised communication.
- Business & economy: Experience how we can play a role in shaping the world of business in a positive and responsible way.
- Market development: Analyse the current trends and developments influencing the market and learn how to make your company fit for the future.
- Masterclasses: Our Masterclasses in the afternoon will also provide you with insights into fascinating topics that are especially relevant for the future: artificial intelligence; brand strategy & culture; customer experience; sustainability and employer branding.
Join us and prepare to be inspired by the latest findings and insights!
Innovation Day is aimed specifically at C-level management and first- and second-level managers and marketing decision-makers from companies that advertise products and services. This exclusive marketing event is designed for decision-makers who are interested in innovative approaches and the latest trends. Participation is therefore limited to this specific target group in order to help us guarantee a focused dialogue and valuable networking opportunities.
Participation in Innovation Day 2024 is free of charge for you, although we are unfortunately unable to cover your travel expenses.
Innovation Day provides many opportunities for you to network.
Before the Morning Stage line-up, you will be able to make your first contacts at the get-together. Following the talks on the Morning Stage, from 12:00 noon you will also have time to network during and after lunch. And after 4:00 pm, you will have another opportunity to enjoy conversations and make new contacts in a relaxed atmosphere.
Yes, catering will be provided for the participants of Innovation Day.
We would like to cordially invite you to our get-together at our House of Communication Munich from 9:00 am where you will have the opportunity to make your first contacts over breakfast. Following the first fascinating talks, you can look forward to a delicious lunch from 12:00 noon. Also awaiting participants during the networking session from 4:00 pm is a selection of coffee and cakes.
Innovation Day will take place at the House of Communication Munich (Friedenstrasse 24, 81671 Munich). The House of Communication is located in the heart of Munich’s booming Werksviertel district. Due to the fact that we are so close to Munich’s Ostbahnhof (Munich East) train station, it is very convenient to travel here by train. For this reason, we recommend you use public transport to make your way to the event. If you wish to travel by car, there are a limited number of parking spaces available in our underground car park – however, we cannot guarantee that there will be a space available.
